Bristol is an audience of four million affluent U.S. households, each with verified net worth between $1 million and $30 million and a documented history of buying premium travel. Global Voyages Group runs campaigns to it on behalf of domestic and international destinations.
Most destinations now want fewer, higher-value visitors rather than more of them. The media they buy was designed for the old goal. Broad awareness, intent segments and programmatic reach exist to put a message in front of as many people as possible.
The visitors destinations want most are hard to find in those tools. Affluent travelers over 55 often book through an advisor, so they leave little search intent behind. In demographic targeting they sit inside audiences of millions, most of whom will never spend at that level.
Bristol starts from what households have actually bought. Every household in it has the means to travel well and a record of doing so.
It works for U.S. states, cities and regions competing for affluent domestic visitors, and for international destinations that want more high-value American travelers.
Your organization never handles the database. Global Voyages Group selects the Bristol households that fit your destination and deploys your message to them through email, digital and direct mail, separately or together.
Email series sent to Bristol households who have opted in, built as a sequence that moves from inspiration to a clear next step.
Anonymized Bristol audiences for social, display, CTV and video, run inside the media plan you and your agency already have.
Printed pieces sent to selected Bristol households. A high-attention format for an audience that still reads what arrives at the door.
When a Bristol household clicks through from one of your emails, we identify that household and pass its details to you.
The result is your own list of verified affluent travelers who have engaged with your destination. You can market to them directly, and use them as a starting point for tracking who goes on to visit.
Our founder, David Giersdorf, spent forty years in senior leadership positions within the cruise, experiential, and luxury travel industry, and chaired the cruise industry's global association (CLIA). His job throughout was to understand who the highest-value American travelers are and how they decide where to go.
Bristol came out of that work. Cruise lines, tour operators, luxury travel companies and destinations have used it for years to find their best customers. Destinations want the same visitors.
A conversation about your visitor goals, priority source markets and the travelers you most want to attract.
We size the Bristol households that fit your destination and show you how many can be reached by each channel.
A defined first campaign with agreed measures of success, run by our team and reported back to yours.
Global Voyages Group executes agreed email campaigns to the Bristol audience on your behalf and provides details of the engagers. We also share anonymized custom audiences for social and digital advertising, including CTV, and deliver Direct Mail lists to approved mailing vendors under data confidentiality agreements.
Bristol is a U.S. only marketing database and is operated under CPRA and CAN-SPAM. Email households have opted in, and digital audiences are anonymized.
Bristol combines verified wealth, lifestyle and travel-purchase data from wealth intelligence providers, data compilers, postal sources and digital partners. It is refreshed continuously, and inactive records are removed over time.
Yes. Households can be selected by state and region, so a campaign can focus on the U.S. markets that matter most to your destination.
No. Bristol audiences can run inside your existing media plan, and your agency keeps creative and media responsibility.
A short call is enough for us to size the audience for your source markets and outline a first campaign. Send us a note, or contact David or Nick directly.
David or Nick will reply to you directly.