by David Giersdorf | Aug 29, 2025 | Insights
The Blurring Lines: When Premium Becomes Luxury in Cruising Oceania Cruises is making waves with a bold repositioning strategy—moving from “upper premium” to luxury positioning with new branding rolling out in 2025. Under new Chief Luxury Officer Jason...
by David Giersdorf | Aug 29, 2025 | Insights
Executive SummaryThe cruise and travel industry stands at an inflection point. While marketers are bombarded with trends about everything from sustainability to social media, four fundamental demographic forces are quietly reshaping the entire customer landscape. CEOs...
