by David Giersdorf | Jul 21, 2026 | Insights
Cruising as a Case Study In a modern economy, most money is trust. As of April 2026, U.S. broad money supply (M2) stood near $22.8 trillion. Physical currency in circulation? Roughly $2.4 trillion. The other $20 trillion isn’t paper. It is claims, deposits, and...
by David Giersdorf | Jul 21, 2026 | Insights
Strategic Alchemy | Issue One of a Series This series extends the work begun in Cruising as a Case Study. That series established the premise: the cruise industry is a living laboratory for how complex organizations perform, adapt, and endure under pressure. Built...
by David Giersdorf | Jul 21, 2026 | Insights
Your past-guest database looks healthy. Repeat rates up. Loyalty tier growing. The dashboard glows.Now ๐๐๐๐๐๐ ๐ ๐๐๐๐
๐๐ ๐๐๐๐๐๐๐๐: how much is your best customer spending with your competitor this quarter? You don’t know. And that blind spot costs more than any...
by David Giersdorf | May 13, 2026 | Insights
The Most Powerful Thing You Can Do Today Might Be to Remove Something I have been in this industry long enough to watch the same mistake repeat itself with remarkable consistency. A new ship gets announced. The press release celebrates what has been added. More dining...
by David Giersdorf | May 13, 2026 | Insights
What Emirates, Royal Caribbean, Carnival, and Norwegian Teach Us About Designing Resilience, Not Just Surviving Crises Emirates just gave us a masterclass in Strategic Alchemy: how resilience, designed from first principles and compounded over years, converts...
