Are Cruise Lines Ready for the AI Guest?

Are Cruise Lines Ready for the AI Guest?

When your next guest’s travel advisor is an algorithm, who really controls the sale? A traveler sits at their kitchen island and says, “Plan me a cruise for next March.” Within seconds, their personal AI assistant — trained on years of preferences, budgets, and...
Are We Nearing Peak Cruise Capacity?

Are We Nearing Peak Cruise Capacity?

What if the next great race in cruising isn’t to build ships—but to right-size ambition? Every month, another gleaming hull slides into the water—larger, smarter, more efficient. The global orderbook now shows 73 ocean ships on order through 2036, set to add more than...