by David Giersdorf | Sep 8, 2025 | Insights
In luxury travel, too many brands are stuck measuring success through the narrow lens of Customer Lifetime Value (CLV). This traditional metric, rooted in frequency and repeat purchase, makes sense for mass-market loyalty programs and mid-tier brands. But in boutique...
by David Giersdorf | Sep 4, 2025 | Insights
With record‑breaking megaships and dazzling private islands grabbing the spotlight, don’t overlook the more durable advantage emerging on smaller hulls The spectacle is real—and it’s good for the category The big‑ship story is undeniable. Royal Caribbean’s...
by David Giersdorf | Aug 29, 2025 | Insights
The Blurring Lines: When Premium Becomes Luxury in Cruising Oceania Cruises is making waves with a bold repositioning strategy—moving from “upper premium” to luxury positioning with new branding rolling out in 2025. Under new Chief Luxury Officer Jason...
by David Giersdorf | Aug 29, 2025 | Insights
Executive SummaryThe cruise and travel industry stands at an inflection point. While marketers are bombarded with trends about everything from sustainability to social media, four fundamental demographic forces are quietly reshaping the entire customer landscape. CEOs...
