by David Giersdorf | Oct 10, 2025 | Insights
As a business strategist and consultant, I guide organizations in crafting and executing strategies that are both purposeful and pragmatic. My approach, rooted in the Business Resilience Framework, helps companies navigate present challenges while building a...
by David Giersdorf | Oct 10, 2025 | Insights
The Hidden Cost of Optimizing for the Wrong Metrics Picture this: Your brand invests millions in digital campaigns, casting the most “efficient” net across every channel. Traffic increases. Impressions grow. Click-through rates improve. And yet—conversion...
by David Giersdorf | Sep 17, 2025 | Insights
The Wrong Way to Start the Conversation Too many travel marketers still operate with an outdated mindset: they expect the customer to do all the work. The unspoken script goes something like this: “Search for me. Click for me. Navigate my website for me. Follow the...
by David Giersdorf | Sep 8, 2025 | Insights
In luxury travel, too many brands are stuck measuring success through the narrow lens of Customer Lifetime Value (CLV). This traditional metric, rooted in frequency and repeat purchase, makes sense for mass-market loyalty programs and mid-tier brands. But in boutique...
by David Giersdorf | Sep 4, 2025 | Insights
With record‑breaking megaships and dazzling private islands grabbing the spotlight, don’t overlook the more durable advantage emerging on smaller hulls The spectacle is real—and it’s good for the category The big‑ship story is undeniable. Royal Caribbean’s...
by David Giersdorf | Aug 29, 2025 | Insights
The Blurring Lines: When Premium Becomes Luxury in Cruising Oceania Cruises is making waves with a bold repositioning strategy—moving from “upper premium” to luxury positioning with new branding rolling out in 2025. Under new Chief Luxury Officer Jason...
